For our first episode, Mel and Ann discuss the balance between long-term and short-term thinking in B2B. Covering brand strategy, leadership and the ways in which digital has transformed how we think about measurability, this is essential listening for marketeers and business-owners.
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Learn more about Upp: https://www.uppb2b.co.uk/
Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: https://bit.ly/2NvNUkl
Read the 2019 Edelman Trust Barometer here: https://bit.ly/2Dk1ake