Uppwards - The B2B Marketing Podcast

Episode 2: What Makes a Great Idea in Digital?

Episode Summary

For our second episode, Mel and Peter sit down to talk creativity and digital in B2B. Packed with tips, examples, and some great analogies from Peter, the pair explore how marketeers and business-owners can get more from digital.

Episode Notes

Chat to us on Twitter: @UppB2B

Learn more about Upp: https://www.uppb2b.co.uk/

Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey

Watch The Great Hack on Netflix

See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645