Uppwards - The B2B Marketing Podcast

Episode 4: Rational Marketing vs Irrational Customers

Episode Summary

Mel is joined by Dan Bond, Digital and Content Lead at Medicines Discovery Catapult. Covering marketing automation, the buying process, and a good helping of behavioural economic theory, this is an episode you won't want to miss!

Episode Notes

Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/

Dan's Reading List:

• Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense
• Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It
• Richard Shotton - The Choice Factory
• Malcolm Gladwell - Talking to Strangers
• Steve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)